Renee Tacka is a doctoral-level business professional with 23+ years of experience achieving results in the media, research, 消费品, 零售行业. She is accomplished in business and operational planning, 市场开发, 团队管理, budgeting, 以及市场营销的所有职能领域, 包括销售, advertising, 消费者的行为, 数据库营销, 还有市场调查. She is also a well-known educator throughout the media industry, having trained many newspaper and media clients in sales, advertising, 还有市场调查 techniques to accomplish both internal and external company goals and objectives. 在她的职业生涯中, Renee has helped her clients and employers solve business problems with the application of data and analytic tools to understand different customer segments, build new products that align with segment needs, and create targeted advertising messages that communicate directly with the audience to drive sales results. 在《万博manbetx全站下载》, 她不仅领导了一个销售团队, but also an audience development team that was tasked with understanding how readers interacted with the paper based on media frequency and [newspaper] format preference. Integrated with internal subscriber data, this model enhanced the paper’s communication with its current and prospective readers, while tightening its marketing efforts to deliver the right message to the right customer at the right time.她的论文, Consumer Impulsivity and Attitude: A Quantitative Study of Instant Consumable Snack Food (ICSF) Purchases, focused on how attitude-based ICSF product marketing offers an opportunity for marketers in both the consumer and shopper marketing fields to grow the category by increasing the knowledge base around cognitive-affective shopping behavior, not only among the high-purchasing affective shoppers, but also among the lower consuming cognitive shoppers.